Teva 360 - Globally acclaimed - setting the benchmark in Rx

Our clients brief was to push the boundaries of packaging design in the "generics" marketplace, within the significant constraints of regulation and cost, then to support this with an effective and comprehensive marketing campaign.

Q: Can a creative agency really combine left brain intellect with right brain creativity?
A: Vario can

The result was TEVA 360 - an innovative, bold, modern design programme that, for the first time, positioned a generics range as a brand.

This re-brand and launch campaign has received numerous accolades both on a European and Global scale, most importantly it has won huge praise from Pharmacists all over the UK... a demonstration of Varios true strengths.

The results exceeded all our expectations.

Twelve months after the launch these were some of the research findings:

98% of healthcare professionals who had had some exposure to Teva 360° were familiar with the new packaging.

91% of healthcare professionals who had seen the new Teva 360° packaging rated it (very) positively.

91% ranked it higher than any other competitor.

70% of healthcare professionals think the new Teva 360° system helps them prevent dispensing/medication errors.