Original Additions (Retail)    Strategic support, brand identity, packaging, brand expression,
                                              sales literature, website, exhibitions, NPD

"Despite an open brief for design, Vario showed superb understanding of the 'Lite' brand positioning and presented to us a new, modern approach to the brand design that both surprised and delighted us. In taking a fresh look at the target consumer and targeting the design to capture their attention, the metamorphosis of the brand look guarantees us an elevated position from which to considerably grow the Lite brand. "    Gail Delaforce - Brand Manager